Everyone agrees that the cover image on a book is crucial for success these days. At least, for anyone below the rank of megastar author, that is. J K Rowling could perhaps put out a book with a totally blank cover apart from the title and her name without impinging on sales, but there are very few of whom that can be said. For most authors, a good cover is an asset and a bad one will lose you sales.
But what exactly is a good or bad cover? It’s quite hard to pin down these qualities exactly, although most people recognise one or the other when they see them. A good cover is one that achieves all of the following: Read more »