Category: Publishing/marketing

‘The Plains of Kallanash’: the first month

A month ago, my first fantasy novel went live on Amazon. This is a status report of what’s happened to it since. Marketing strategy Erm… what marketing strategy? Experienced authors publishing their umpteenth book plan the launch with meticulous attention to detail, organising street teams to post reviews and spread the word, scheduling promotional campaigns […]




Milestone achieved: fifty sales

When I pressed the ‘publish’ button for ‘The Plains of Kallanash’ twelve days ago, my expectations were realistic (read: low). First book, no platform, no horde of fans waiting anxiously. And no plan to promote the thing beyond telling people I know: hey, look, this book I’ve been wittering about? It’s out. So being realistic […]

Posted September 24, 2014 by PaulineMRoss in Publishing/marketing / 7 Comments

Published!

Yes, ‘The Plains of Kallanash’ is finally published. Hurray! Since it’s been on pre-order for a week or two, my daughter and stayed up until midnight to watch it go live on Amazon.co.uk. Eight hours later, it went live in the US. If I’d planned things better, I could have watched the roll-out around the […]

Posted September 13, 2014 by PaulineMRoss in Publishing/marketing / 8 Comments


Wattpad: final thoughts

With the publication of ‘The Plains of Kallanash’ rapidly approaching, I’ve finally taken down most of the chapters posted on Wattpad, so that I can sign up for Amazon’s exclusive program, KDP Select. I’ve left six chapters up as a sample, but I don’t expect them to get many reads. I started posting the book […]

Posted August 30, 2014 by PaulineMRoss in Publishing/marketing / 3 Comments


Another new cover

Another new cover

When I arranged for the cover for ‘The Plains of Kallanash’ with Streetlight Graphics, there was a lead time of several months. So, thinking ahead to the release of the next book, ‘The Fire Mages’, I thought I’d better get on and book it early, so I wasn’t held up waiting for it. Inevitably, a […]


On Wattpad and KDP Select

Now that I’m getting closer to publishing ‘The Plains of Kallanash’ in September, I’ve been starting to think about marketing (for want of a better term). Which online retailers to sell through, pricing and all that jazz. And how to build up some awareness of the book beyond the three regular readers of this blog […]

Posted July 19, 2014 by PaulineMRoss in Publishing/marketing / 7 Comments