{"id":1103,"date":"2014-09-27T08:29:47","date_gmt":"2014-09-27T08:29:47","guid":{"rendered":"http:\/\/paulinemross.co.uk\/?p=1103"},"modified":"2014-09-27T08:29:47","modified_gmt":"2014-09-27T08:29:47","slug":"kindle-unlimited","status":"publish","type":"post","link":"https:\/\/paulinemross.co.uk\/index.php\/2014\/09\/kindle-unlimited\/","title":{"rendered":"Kindle Unlimited"},"content":{"rendered":"<p><span style=\"font-family: 'Calibri'; font-size: 14pt;\">Back in mid-July, without any warning, Amazon launched a new subscription service: Kindle Unlimited. For a flat $9.99 monthly fee, subscribers could download and read as many books as they wanted from the 650,000 or so available (about a third of all Kindle books on Amazon). Now the same deal has started up in the UK: all you can read for \u00a37.99 a month.<\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">For a voracious reader, this can be a terrific deal. You don\u2019t have to read many books a month, even at cheap prices, to cover the subscription cost. You can download a book, read a few pages, decide it\u2019s not for you and get another one. You can experiment outside your comfort zone, trying new genres and authors. You don\u2019t have to feel guilty about the number of books you read, and the price of a book is irrelevant. You can read the first of a series and, if you like it, immediately download the rest. It\u2019s a great deal. <\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">But there are some gotchas. The first is that you don\u2019t get to keep the books. Unlike a book you buy, which can sit on your Kindle indefinitely, or can be redownloaded from the cloud at any time, a borrowed book is only temporary. You can download ten books at a time, but after that if you want another one, you lose one of the ten. And if your subscription lapses, all your borrowed books are zapped. Gone.<\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">The other constraint is choice. There are a lot of books to choose from in the KU program, but most of the big-name publishers are missing. If that constitutes your regular reading, you may be disappointed. Then you may find yourself paying extra on top of your subscription to get your favourite authors. Two thirds of all Kindle books are not available in KU.<\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">Will I be joining in? Probably not. I\u2019m very selective about what I read, and I hate to be limited to just a subset of what\u2019s out there. And if I\u2019ve paid a monthly subscription, I\u2019m not going to want to pay for extra books, apart from a small number of must-reads. Besides, I\u2019m still struggling to reduce my backlog of books on my Kindle, books I\u2019ve already bought and paid for.<\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">But what does Kindle Unlimited look like from an author\u2019s point of view? What do authors get out of it? A royalty for every borrow, that\u2019s what (although the royalty only kicks in if the borrower reads at least 10% of the book; if they download and then delete it later &#8211; no royalty). In July, the first month, the royalty was $1.84 per borrow, and in August it was $1.54. And that\u2019s a flat rate, regardless of the price of the book, so a $0.99 and a $7.99 book get exactly the same payout for each borrow. Amazon has full control of the royalty rate each month.<\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">Whether an author sees that as a bonus, on top of sales, or regards borrows as stealing sales is a matter for the individual to decide. Some authors have had plenty of borrows with no loss of sales, but there\u2019s a lot of variation, and it may be that some genres do better in KU than others.<\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">The big catch is that in order to be in KU, an author has to sign up to Amazon\u2019s KDP Select program, and that means exclusivity. The ebook can\u2019t be available for sale or even for free download at any other retailer, or on the author\u2019s website, or on reading sites like Wattpad. Signing up is only a 90 day commitment, but even so, authors making good sales at Google Play or iTunes will probably not want to consider it. The print version is excluded from all restrictions.<\/span><\/p>\n<p style=\"-qt-paragraph-type: empty; -qt-block-indent: 0; text-indent: 0px; font-family: 'Calibri'; font-size: 14pt; margin: 0px 0px 8px 0px;\">\n<p style=\"-qt-block-indent: 0; text-indent: 0px; margin: 0px 0px 8px 0px;\"><span style=\"font-family: 'Calibri'; font-size: 14pt;\">\u2018The Plains of Kallanash\u2019 has been in KDP Select from the start, and not just for the borrows (there are other benefits, like free or discount days). While the price is $0.99 (which means a royalty of only $0.35 per sale), each borrow I\u2019ve had racks up several times that rate. A borrow is worth at least 4 sales to me at the moment. So I\u2019m quite happy with that, even though borrows have only been a fraction of sales. It will be interesting to see what effect there will be when I raise the price to a normal level of (probably) $3.99. My prediction is that sales will drop, but borrows will go up. But with this game, who knows what might happen?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in mid-July, without any warning, Amazon launched a new subscription service: Kindle Unlimited. For a flat $9.99 monthly fee, subscribers could download and read as many books as they wanted from the 650,000 or so available (about a third of all Kindle books on Amazon). Now the same deal has started up in the UK: all you can read for \u00a37.99 a month. For a voracious reader, this can be a terrific deal. You don\u2019t have to read many books a month, even at cheap prices, to cover the subscription cost. You can download a book, read a few pages, decide it\u2019s not for you and get another one. You can experiment outside your comfort zone, trying new genres and authors. You don\u2019t have to feel guilty about the number of books you read, and the price of a book is irrelevant. You can read the first of a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1103"}],"collection":[{"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":1,"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1103\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1103\/revisions\/1105"}],"wp:attachment":[{"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=1103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulinemross.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}