‘The Magic Mines of Asharim’: launch report
It’s now seven weeks since the launch of The Magic Mines of Asharim, the fourth Brightmoon story. Time for a report on how things went. The two previous launches were very successful, so I followed much the same pattern: put the book on pre-order first, to allow me to book ads, run several days of promotion to boost the book in the rankings, then run some promotion on the other books. I chose to run a discount on The Fire Mages plus a free day for The Plains of Kallanash, towards the end of the 30-day high-visibility cycle for the new book, to try to keep things going. So how did it work? Like the curate’s egg, it was good in parts. The good points: The new book had 236 pre-orders (compared with 12, 19 and 34 on the previous books). This was the first long (3 month) pre-order period, […]