Launch report: book 5, ‘The Fire Mages’ Daughter’
The strategy: After The Fire Mages and The Mages of Bennamore took off rather well, thanks to some paid promotion, The Magic Mines of Asharim, released in September 2015, was less successful. It sold during the promotion, but sales died away straight afterwards. But there were two bright spots: borrows through Kindle Unlimited were high, and emails sent out by Amazon to ‘followers’ produced a bump of around 80 extra sales. Both of these were independent of any promotion by me. So for The Fire Mages’ Daughter I took the risky step of launching on 15th January 2016 without any paid promotion at all. Since it’s a sequel to The Fire Mages, I made that book 99c for the whole of January, and kept the new book at $2.99; that way readers could pick up both books for the usual list price of $3.99. Then I told my mailing list, […]